Four pillars, one standard

Pillar 01

Protect Communities

Our first responsibility is to reduce the illegal commerce that threatens public safety and young people across America. Illicit and counterfeit goods sold through licensed storefronts expose consumers to unregulated products and put youth at risk.

Through public education, support for enforcement, and where appropriate legal and policy remedies, we help communities push these products out of the storefronts families rely on — protecting public health, consumer safety, and the next generation.

Pillar 02

Support Responsible Markets

Illicit trade punishes the businesses that follow the rules. We promote fair, transparent, and properly regulated industries so that honest operators can compete on a level field.

By supporting legitimate businesses harmed by illicit competition and encouraging clear, well-enforced standards, we help build markets that reward integrity rather than shortcuts — markets consumers and communities can trust.

Pillar 03

Empower Decision Makers

Policymakers, regulators, and law enforcement need reliable information to act. We equip them with data, education, model policy resources, and technical assistance — including practical tools for the state and local jurisdictions on the front lines of organized retail crime.

Our aim is to turn a complex, fast-moving problem into something decision makers can understand and address with confidence, using approaches that have worked elsewhere.

Pillar 04

Build Strong Partnerships

No single organization can solve this alone. We unite community leaders, law enforcement, policymakers, and responsible businesses around coordinated, practical solutions, pursuing our mission through activities carried out in partnership rather than isolation.